Google Case study

1) Would you describe Google‟s strategy as more deliberate or more emergent? (list reasons for each)

 I would describe Google's strategy as more emergent since the environment created in the Google company is more adaptable and relaxing, creating less pressure for the employees during work sessions. Moreover, with all facilities that an employees would dream of attaining. We can say that overall this strategy helps in making the employee more creative and idea generating, good esteem to work confidently. Due to its high improvement in the internet field by Google, the search engine has been updated providing the public with more facilities in internet sectors.

2) What are the advantages of being very „experimental‟?

The advantages are as follow:

• New ideas can be gathered.
• With the help of experimental method we can choose the best alternative .
• The decision process will be more easier and effective.
• We can able to achieve new experiences with new experiments.

3) What are the disadvantages of being very „experimental‟?

The disadvantages are as follows:

• Sometimes these experiments could result to an unexpected error.
• It can be vague.
• People would not be satisfied by the experiment applied.

4) What do you think of their strategy?

I think the strategy of Google is good. I believe that this strategy applied by Google is very effective,with the friendly environment and encouragement to work more promptly.All the facilities provided by the company has made the employee full satisfaction on work.